RCS Messaging
Carousels. Images. CTAs. Better than SMS.
Engage Customers with Rich Media Messaging via RCS
Enhance your business communication with RCS messaging for business. Connect with your customers beyond the traditional SMS. Make visually stunning and interactive messages the new standard. Rich Communication Services (RCS) is in vogue as the new mobile messaging tool in India, let it be for customer support, marketing, or transactional alerts.
What is RCS Messaging?
Rich Communication Services (RCS) is an advanced communication tool that supports images, videos, typing indicators, carousels, fast replies, branded sender IDs, and live read receipts. RCS messaging offers a better user experience and brand communication over traditional text messaging tools like SMS and MMS.
We have partnered with Google as an RCS business messaging platform partner, and through our guidance, brands provide visually appealing messages that open directly in the Android Messages app without the involvement of an external app.
What is RCS Messaging?
- RCS enables the use of multimedia content, personalized features, and interactive settings.
- It differs from traditional SMS, which is restricted to 160 characters and plain text.
- RCS messaging for business provides a verified presence to the brands, which resembles WhatsApp and other OTT apps.
RCS Features for Business
Rich communication services provider ensures these key features:
Verified Sender ID
Make use of your official business name and logo to form a trustworthy bond with your customers.
Image and Video Support
Official product photos, demo videos, and promotional posters can be shared with the messages
Interactive Buttons and CTAs
Enable fast responses from the user side by providing fast reply options.
Delivery & Read Receipts
To get a clear campaign understanding, trace the status of message delivery.
RCS messaging India provides you with options to compile reach, design, and intelligence using one messaging solution.
COMPARISON TABLE: RCS vs SMS
| Characteristics | SMS | RCS Messaging |
|---|---|---|
| Branding | Plain mobile number | Verified logo and sender name |
| Interactivity | None | Instant replies, CTAs, and Buttons |
| Media | Only text | Images, Videos, and Carousels |
| User Experience | Basic | Dynamic, app-like performance |
| Delivery Insights | Limited to none | Read receipts and delivery insights are available |
| App Requirement | No | Pre-installed by default on Android devices |
Use Cases of Google RCS Business Messaging
Choosing the best Rich Communication Service
Provider helps your business thrive across industries and use cases:
The target audience of your business for RCS Messaging in India is Android customers.
Your requirement is a modern, branded messaging channel without the need for an external app.
You are focused on conversion-focused communication in retail, banking, travel, or logistics.
RCS Requirements
Initiate RCS business messaging, using these:
- Android Devices:
The default installation of RCS is provided on Android phones with Google Messages. - Google Jibe Platform Access:
To accommodate an enhanced global delivery, all RCS messaging is routed via Google’s Jibe cloud platform. - Verified Brand Setup:
To initiate RCS campaigns with a branded sender ID, verify your business with Google.
RCS Message India Private Limited takes care of your onboarding, verification, and integration to help you craft compelling conversations.
FAQs About RCS Messaging
Is RCS available on iPhone?
No. Right now, RCS messaging is only supported on Android devices.
How is RCS better than SMS?
RCS makes user engagement exciting with multimedia, interactive buttons, and live insights.
Is the internet required to use RCS?
A Wi-Fi or mobile data connection is needed for RCS Messaging. Without internet availability, messages are automatically redirected to traditional SMS.
Explain the difference between RCS and WhatsApp Business?
Default messaging app on Android is enough for RCS meanwhile WhatsApp is a separate app. RCS provides integration and brand verification through carriers and Google, without additional app downloads.
Does RCS messages allow businesses to be branded with a business name and logo?
Yes. RCS gives an opportunity for businesses to send messages with verified logos, brand IDs and colors, thus improving trust and recognition.
Do RCS messages work on all Android phones?
Yes. Except some older or non-google certified phones, most modern Android devices with Google Jibe Platform access and Google Messages app support RCS Messaging.
Is bulk RCS messages used for marketing?
Bulk marketing campaigns can be frutified through RCS Messaging for Business by involving product promotions, transactional alerts and further updates with the use of relevant media and CTAs.
What kind of media can be sent through RCS?
Rich communication service providers enhance the overall customer experience by supporting various media formats like images, GIFs, videos, carousels, PDFs and instant reply options
Is RCS secure for business messaging?
Yes, RCS messages ensure proper encryption and verified sender IDs, to increase trust factor and reduce spam and phishing risks.
How do I begin with RCS for my business?
Authenticate your business on Google Jibe Platform and work with a reliable Rich Communication Services provider (like us) to initiate campaigns.
Innovative RCS Messaging Solutions at your fingertips!
Launch Rich Messaging Today!
Develop insightful connections and start meaningful discourses with the public using the opportunities opened through RCS Messaging for Business.
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